diff --git a/Makefile b/Makefile
index 788b982..4f59177 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,7 @@
 DOKKU_HOST := dokku@dev.lookingfora.name
 SHELL := /bin/bash
 DOCKER_IMAGE_NAME ?= bornholm/hydra-passwordless
-DOCKER_IMAGE_TAG ?= $(shell date +%Y%m%d%H%M)
+DOCKER_IMAGE_TAG ?= $(shell git describe --always)
 
 build:
 	CGO_ENABLED=0 go build -v -o bin/server ./cmd/server