diff --git a/tasks/version.mk b/tasks/version.mk
index c9300e7..bc51942 100644
--- a/tasks/version.mk
+++ b/tasks/version.mk
@@ -18,7 +18,7 @@ else ifneq ($(filter $(MKT_PROJECT_VERSION_CHANNEL),testing staging),)
 else ifneq ($(filter $(MKT_PROJECT_VERSION_CHANNEL),stable master),)
 	MKT_PROJECT_SHORT_VERSION_CHANNEL ?= stb
 else
-	MKT_PROJECT_SHORT_VERSION_CHANNEL ?= $(shell echo "$(MKT_PROJECT_VERSION_CHANNEL)" | sed -e 's/[aeiouy]//g' | cut -c1-3)
+	MKT_PROJECT_SHORT_VERSION_CHANNEL ?= $(MKT_PROJECT_VERSION_CHANNEL)
 endif
 
 MKT_PROJECT_VERSION_COMMIT_TIMESTAMP ?= $(shell git show -s --format=%ct)