diff --git a/tasks/version.mk b/tasks/version.mk
index c6d3631..9c6a9ab 100644
--- a/tasks/version.mk
+++ b/tasks/version.mk
@@ -1,11 +1,12 @@
-MKT_PROJECT_BRANCH_NAME ?= $(shell git rev-parse --abbrev-ref HEAD | tr '[:upper:]' '[:lower:]' | sed -e 's/[-_ ]//g')
+MKT_PROJECT_BRANCH_NAME ?= $(shell git rev-parse --abbrev-ref HEAD)
+MKT_PROJECT_CLEANED_BRANCH_NAME ?= $(shell echo $(MKT_PROJECT_BRANCH_NAME) | tr '[:upper:]' '[:lower:]' | sed -e 's/[-_ ]//g')
 
-ifeq ($(MKT_PROJECT_BRANCH_NAME),master)
+ifeq ($(MKT_PROJECT_CLEANED_BRANCH_NAME),master)
     MKT_PROJECT_VERSION_CHANNEL = stable
-else ifeq ($(MKT_PROJECT_BRANCH_NAME),staging)
+else ifeq ($(MKT_PROJECT_CLEANED_BRANCH_NAME),staging)
 	MKT_PROJECT_VERSION_CHANNEL = testing
 else
-	MKT_PROJECT_VERSION_CHANNEL = $(MKT_PROJECT_BRANCH_NAME)
+	MKT_PROJECT_VERSION_CHANNEL = $(MKT_PROJECT_CLEANED_BRANCH_NAME)
 endif