diff --git a/tasks/version.mk b/tasks/version.mk
index bbcf78c..c9300e7 100644
--- a/tasks/version.mk
+++ b/tasks/version.mk
@@ -1,5 +1,5 @@
 MKT_PROJECT_VERSION_TIMEZONE ?= Europe/Paris
-MKT_PROJECT_VERSION_BRANCH_NAME ?= $(shell git rev-parse --abbrev-ref HEAD)
+MKT_PROJECT_VERSION_BRANCH_NAME ?= $(if $(CI), $(BRANCH_NAME), $(shell git rev-parse --abbrev-ref HEAD))
 MKT_PROJECT_VERSION_CLEANED_BRANCH_NAME ?= $(shell echo $(MKT_PROJECT_VERSION_BRANCH_NAME) | tr '[:upper:]' '[:lower:]' | sed -e 's/[-_ ]//g')
 
 ifeq ($(MKT_PROJECT_VERSION_CLEANED_BRANCH_NAME),master)